The Tangible Power of Direct Mail

It's Christmas time... in my mail box.  Black Friday circulars and Christmas catalogs clutter my kitchen counter top and my four year-old daughter has discovered the lure of direct mail.  Checking the mail has become a part of her daily routine.  Her consumerist zeal is almost religious as she pours over the Toys 'r Us circular.  Overwhelmed with the number of choices, she circles wish list items.

All I can say is, "Good for you, Toys 'r Us... your well designed and accurately aimed advertising arrow has hit my house with a ringing cha-ching."

I have used direct mail for clients for over 15 years with cold, surgical precision.  I take comfort in the mathematical certainty it still provides.  Even in the world of online daily deals and double opt in email blasts, rising postage and looming 5 day delivery... good old direct mail still has a place.  Just ask my daughter.